Wimbledon’s journey towards a public transport event
Presented as part of SEA’s Shared Ground webinar on sustainable fan travel, Matt Crawcour from Wimbledon explores the venue’s ambition to become a public transport event by 2030 and the practical changes needed to get there.
With a residential setting, variable finish times and different travel needs among spectators, staff and hospitality guests, Wimbledon faces challenges familiar to many sporting venues. Matt shares the work underway, acknowledging that changing established habits takes time, evidence and suitable alternatives.
The presentation covers:
Understanding venue constraints, including local transport connections, walking distances and the impact of late finishes.
Reducing public parking progressively, giving visitors time to adapt and explore other ways to travel.
Using journey planning and travel data, through You. Smart. Thing., to help visitors understand their options and the carbon impact of their choices.
Working with transport providers, including exploring integrated ticketing and opportunities to combine car journeys with rail or bus travel.
Maintaining inclusive and practical access, by retaining accessible parking, addressing staff transport needs and supporting growing demand for cycling and e-bikes.
The central message is that changing travel behaviour requires coordinated planning, clear information and an understanding of the people making the journey.
A practical resource for venue managers, event organisers and sporting organisations working to reduce car dependence while maintaining a positive visitor experience.
Watch the presentation below
