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Shared Ground Webinar 3

SEA Webinar: Sustainable Fan Travel and the Business of Live Sport

For many sporting organisations, one of the biggest contributors to an event’s environmental footprint happens before fans even reach the gate.

Fan and spectator travel can account for 70–90% of the carbon footprint associated with an event or venue.

But sustainable fan travel isn’t simply a carbon issue. How people travel to and from sport can influence the entire event experience, from congestion, accessibility and transport capacity to fan satisfaction, local community impact, operational costs and commercial opportunities.

So how can sport start tackling it?

Join Sports Environment Alliance, in conjunction with In the Round, for the next Shared Ground webinar as we bring together experts from sport, sustainable travel and technology to explore what better fan travel planning can look like in practice.

We’ll explore:

  • Why fan travel needs to become part of sustainability and event planning from the outset

  • How sporting organisations can better understand and measure how their fans travel

  • The role of travel demand management in reducing congestion and environmental impact

  • How data, technology and multi-modal journey planning can help fans make more sustainable travel choices

  • Why communication and fan engagement are critical to changing travel behaviour

  • How transport planning can improve accessibility and the overall fan experience

  • The role of partnerships between sport, venues, transport providers, governments and technology providers

  • How better fan travel can create operational, reputational and commercial value for sporting organisations

Most importantly, we’ll look at what sporting organisations can actually do.

Who should attend?

This session will be particularly valuable for:

  • Sporting organisations and governing bodies

  • Event organisers and rights holders

  • Stadium and venue operators

  • Sustainability and ESG professionals

  • Government and local authorities

  • Transport and infrastructure teams

  • Commercial, partnership and fan engagement teams

  • Anyone involved in planning or delivering sporting events

Whether you’re already measuring Scope 3 emissions or are simply starting to ask how your organisation can influence fan travel, this webinar will provide practical ideas, examples and considerations to take back to your organisation.

Presented by: Sports Environment Alliance in conjunction with In the Round

Speakers: Adam Cheyne - SEA
‍ ‍Jon Foley - Director, In the Round
‍ Chris Thompson - CEO, You.Smart.Thing
Hattie Park - Sustainability lead at The All England Lawn Tennis Club
Matt Crawcour - Head of Championships Development at The All England Lawn Tennis Club
Tennis Australia has also been invited to speak
‍ ‍

Time and Date: Thursday 8 October 2026 - 5.30pm - 7.00PM AEST

Cost: : Sports Environment Alliance members, Associate members, Partners and Friends of SEA - Complimentary.
Non members - $0

Register: https://us06web.zoom.us/meeting/register/0Pj8Nn2ySBWc1Lrh9K3czg

Webinar presented by SportsCover

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2 June

Shared Ground Webinar 2