What Reuse in Sport Really Looks Like: Key Takeaways from Our Latest Webinar

Resources

1 July

As part of our Beyond the Summit webinar series, Sports Environment Alliance partnered with bettercup.® to explore what reuse really looks like in the sporting sector - and how clubs and venues of all sizes can start integrating reuse systems into their operations.

Whether you’re at the grassroots level or managing a major stadium, understanding how reuse works - and why it matters - is critical in the transition to more sustainable sport. This session served as a practical introduction for sustainability and operations leads across the sector.

What We Covered

Led by Christie Kamphuis (Director of Brand & Impact) and Sam Stone (CEO) of bettercup.®, the webinar unpacked the fundamentals of reuse, shared lived experiences from venues already leading the way, and provided practical tools for planning and implementation.

Key highlights included:

A clear breakdown of what a reuse system involves
Real-world case studies from sporting venues already embracing reuse
A live demo of the bettercup.® Reuse Calculator, allowing users to model their own events in real-time - check out the Reuse Calculator via these links Google link Excel Link
Complimentary access to the calculator and a planning guide to help teams get started

Who It’s For

This session is especially valuable for sustainability and operations leaders working within sport—whether you’re managing a community club or a national stadium.

If you’re in the early stages of exploring reuse or looking for tools to support change, this is a must-watch.